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ACCIONA stands out in the research "The companies of the Ibex 35 and the use of Web 2.0"

09/21/2010

According to the research "The companies of the Ibex 35and the use of Web 2.0", conducted by "Estudio de Comunicación", ACCIONA is one of the Spanish companies listed most active in digital communication. This makes it being pioneer, also in communication, since most listed companies do not take advantage of social media to increase its visibility on the Net or reach their customers, as stated by the report.

According to the research "The companies of the Ibex 35 and the use of Web 2.0", conducted by "Estudio de Comunicación1", ACCIONA is one of the Spanish companies listed most active in digital communication. This makes it being pioneer, also in communication, since most listed companies do not take advantage of social media to increase its visibility on the Net or reach their customers, as stated by the report.

Why does it stand out?

  • ACCIONA's blogs (Employment Channel and Sustainability) have been mentioned because "only 20 per cent of the companies analyzed write their own corporative blogs".
  • One of the most active in Facebook, through the corporative page and the application called "A mi también me gustaría trabajar en ACCIONA" ("I would like to work in ACCIONA too"), developed by the Human Resources Division.
  • Only ACCIONA has a profile in Tuenti (#1 social network in Spain).

Currently, more than 13 million Spanish people use social networks and user generated content now account for 26 percent of all content that exists on the Web.

1Estudio de Comunicación is a corporate communications consultancy founded in Madrid that provides an integrated communications service.

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